Book Reviews: Dual Transformation—How to Reposition Today’s Business While Creating the Future

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Home > Articles > Book Reviews: Dual Transformation—How to Reposition Today’s Business While Creating the Future

 Book Reviews: Dual Transformation—How to Reposition Today’s Business While Creating the Future

Today's Manager
September 1, 2017


Dual Transformation—How to Reposition Today’s Business While Creating the Future

By Scott D. Anthony, Clark Gilbert, and Mark W. Johnson
Harvard Business Review Press
Reviewer: Sadie-Jane Nunis


Apt Read for All during Trying Times

THIS is my first book from these authors and I definitely know it will not be my last. Mr Scott Anthony has spoken at a few SIM key events before and he was insightful and charismatic, impressing the huge audience present.

Dual Transformation—the latest offering from these authors is an excellent read. This book is timely given the current state of the global economy and the laying off of employees by large companies.

Organisations are suffering from their inability to remain innovative. Now I am not saying that being innovative is easy because if it was, a lot of brand name organisations that have folded would still exist today. What happens is that many large organisations get caught up with their existing business models and need for survival so innovation becomes challenging for most and many fail.

The authors however remain optimistic and discuss in how organisations can both manage existing customers and plan for the future. They elaborate further on how these innovation activities can be done.

Another reason to pick up the book are the many case studies and examples used are not necessarily American-centric. This is quite unique as most books are brand-named focussed and tend to look at the same companies over and over again. This alone should be reason enough to pick up the book. An excellent read for middle to senior management especially.

 

Copyright © 2017 Singapore Institute of Management

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Today's Manager Issue 3, 2017

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