The Agency for Science, Technology, and Research (A*STAR) and Google Voted Ideal Employers in 2012 amongst Students in Singapore

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Home > Articles > The Agency for Science, Technology, and Research (A*STAR) and Google Voted Ideal Employers in 2012 amongst Students in Singapore

 The Agency for Science, Technology, and Research (A*STAR) and Google Voted Ideal Employers in 2012 amongst Students in Singapore

Universum | General
September 14, 2012
Employer branding specialist, Universum, has announced the findings from its annual ideal employer research according to business, engineering/natural sciences, and information technology (IT) students in Singapore. The rankings reflect the attractiveness and strength of companies’ employer brands.
 Google and A*STAR at Number One
At the top of the list of attractive employers for business and IT students is Google. Engineering/natural sciences students picked the Agency for Science, Technology, and Research (A*STAR) as their number one ideal employer.  Travel and leisure is an important industry for Singapore’s economy and an attractive industry for business students. They ranked Singapore Airlines and Singapore Tourism Board, STB, among the top 10.
Government’s Key Focus Areas Attract Talent
The Singapore government’s efforts and investments in research and development (R&D), IT, and business are paying off based on the ranking of A*STAR as the top ideal employer. Rachele Ferri, global senior vice president of employer branding and talent strategy at Universum says: “Singapore has high ambitions towards the biotech sector, investing to attract world renowned researchers to the country. This makes a huge appeal to the students as this new generation really wants to make a difference.”
The Monetary Authority of Singapore (MAS), STB, Defence Science and Technology Agency (DSTA), Ministry of Health (MOH), and Defence Science Organisation (DSO) are in the top 10 ideal employer rankings for business and engineering/natural sciences students.
Banks Continue to Dominate
Banks dominate the business rankings with Goldman Sachs, J.P. Morgan, and Credit Suisse in the top five. Their employer brands are associated with prestige, recruiting only the best students and high future earnings.  “Banks continue to shine,” says Ferri.  “Six out of the top 10 ranked companies according to business students are banks. It is a clear indication that the financial services industry still holds a strong appeal to talent in Singapore.”
Generation Y Wants Work-Life Balance
Like their counterparts in the rest of the world, Singapore students ranked work-life balance at the top followed by a secure and stable job. “This is a very typical millennial trait,” says Ferri. “They want to feel respected for who they are and be able to integrate their personal interests with work. They also want an employer who can mentor them, help them develop their true potential through strong professional training and development.”
 Big Gap in Salary Expectations
When asked about their expected annual salary at their first job, female students answered S$38,230 while their male counterparts’ response was S$43,864, a salary gap of S$5,634. Ferri comments:  “This gender gap is quite common across the world. Despite the times, females still have lower salary expectations, but employers are working hard to change that perception and promote gender equality.”
She added that Singapore students are becoming increasingly choosy when it comes to their future employers. If they are unaware of a company’s employer offerings or feel that the employer is not attractive enough they will look elsewhere. Companies must understand their brand perception and target group wants or they will spend time and money communicating things that are not attractive.
 The top 10 of Singapore’s ideal employers 2012 by the main fields of study are:
Engineering/Natural Sciences
Goldman Sachs
Singapore Airlines
Singapore Airlines
Electronic Arts
J.P. Morgan
Credit Suisse
Defence Science & Technology Agency
Deutsche Bank
Credit Suisse
Monetary Authority of Singapore
Ministry of Health
Singapore Tourism Board
Development Bank of Singapore (DBS)
Defence Science Organisation
To view the full results of the Singaporean student survey, click here

Universum’s mission is to help employers excel in recruitment and retention by ensuring improvements to their employer brand. Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain current and future ideal employees. The firm surveys on an annual basis more than 400,000 students and professionals worldwide.  

Copyright © 2012 Singapore Institute of Management

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