ASUS Partners Exclusively with Hoolah as First Buy-Now-Pay-Later Vendor

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Home > Articles > ASUS Partners Exclusively with Hoolah as First Buy-Now-Pay-Later Vendor

 ASUS Partners Exclusively with Hoolah as First Buy-Now-Pay-Later Vendor

August 4, 2021
ASUS’s first regional Buy-Now-Pay-Later partnership with Hoolah will kick-off in Singapore starting from 30th July 2021, and with progressive rollouts planned for other markets in Asia-Pacific.​

ASUS Singapore has made it even easier for customers to pay for its innovative products by partnering with Asia’s leading Buy-Now-Pay-Later (BNPL) service vendor Hoolah starting from 30th July 2021. This marks ASUS’s first Buy-Now-Pay-Later partnership in Asia, and will progressively be rolled out in other markets in the region over the coming months.

Tapping on the appeal of BNPL services to the millennial and Gen Z segments
1 ASUS is further boosting its outreach to Gen Z consumers who are excited about technology 2 and at the same time, need the necessary tech for their education needs and school setup, but prefer the flexibility of BNPL that can also help with their monthly budgeting. 3

Using Hoolah, ASUS customers will be able to split their purchases automatically into three monthly, interest-free repayments when they check out via Hoolah in-store and online. This partnership aims to bring greater financial access to quality electronics in a responsible and financially sustainable manner.

Jimmy Lin, ASUS APAC Regional Head shares: “It is heartening to be able to make our products more accessible to the younger demographic with this partnership. We’re excited to be integrating Hoolah’s BNPL expertise being the first mover in Asia, to deliver a seamless and consistent payment experience for our customers, whether they are shopping on our
ASUS Online Store or at the physical ASUS Exclusive Store. It’s not just value we’re bringing to the younger consumers, but the convenience and freedom of being able to split their ASUS purchase into three interest-free repayments is something that we’re confident will be highly beneficial to all our customers.”

“We’re absolutely thrilled to be ASUS’ first Buy-Now-Pay-Later partner in Asia to deliver a flexible and convenient BNPL service for their customers in Singapore and beyond. As Hoolah expands across geographies, verticals, and merchants, we are seeing a surge of younger consumers utilising Hoolah to invest in quality products, and doing so responsibly. By allowing customers to split their purchases into three interest-free repayments, Hoolah will be especially beneficial for students or fresh graduates who might need to invest in a laptop or digital device for school and their first jobs,” Stuart Thornton, CEO of Hoolah shares. “In this sense, we see a great synergy between our brands and the value we can deliver to help ASUS tap into this new demographic and their broader range of products and services. We’re excited to embark on this journey together with ASUS, ultimately unlocking growth, boosting conversion rates, and driving customer satisfaction and loyalty in the region,” he adds.



1 Data Search Consulting “Buy Now, Pay Later” A Thriving Trend in APAC

2  ASUS Looks to #WowTheWorld with New VivoBook Series

3  Deep Dive: Examining the Factors Driving Debit Use Among Millennials and Gen Z Consumers


About Hoolah

Launched on 1 March 2018, Hoolah is Asia’s leading omnichannel Buy-Now-Pay-Later ecosystem headquartered in Singapore. Creating mutual value for both consumers and merchants through responsible affordability, Hoolah empowers consumers to buy the things they need today and pay later via three interest-free monthly repayments, while delivering on proven checkout conversion and loyalty for merchants. Active in Singapore, Malaysia and Hong Kong with over 3,000 retail store partners including Nike, OSIM, PUMA, and Samsung, Hoolah aims to connect merchants with consumers wherever they are in Asia, promising a convenient, seamless, and excellent shopping experience for all. Hoolah is backed by investors including Allectus Capital, iGlobe Ventures, and Genting Ventures. For more information, please visit


About ASUS

ASUS is a multi-national company known for the world’s best motherboards, PCs, monitors, graphics cards, and routers, and is ranked by Laptop Mag as the best laptop brand in 2020. Along with an expanding range of superior gaming, content-creation, and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt, and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2019 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.


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