ASUS Singapore has made it even easier
for customers to pay for its innovative products by partnering with Asia’s
leading Buy-Now-Pay-Later (BNPL) service vendor Hoolah starting from 30th
July 2021. This
marks ASUS’s first Buy-Now-Pay-Later
partnership in Asia, and will progressively
be rolled out in other markets in the region over the coming months.
Tapping
on the appeal of BNPL services to the millennial and Gen Z segments 1 ASUS is further boosting its outreach to
Gen Z consumers who are excited about technology
2 and at the same time, need the necessary tech for their
education needs and school setup, but prefer the flexibility of BNPL that can
also help with their monthly budgeting. 3
Using
Hoolah, ASUS customers will be able to split their purchases automatically into
three monthly, interest-free repayments when they check out via Hoolah in-store
and online. This partnership aims to bring greater financial access to quality
electronics in a responsible and financially sustainable manner.
Jimmy
Lin, ASUS APAC Regional Head shares: “It is heartening to be able to make our
products more accessible to the younger demographic with this partnership. We’re
excited to be integrating Hoolah’s BNPL expertise being the first mover in
Asia, to deliver a seamless and consistent payment experience for our
customers, whether they are shopping on our ASUS Online Store
or at the physical ASUS Exclusive Store. It’s not just value we’re bringing to
the younger consumers, but the convenience and freedom of being able to split
their ASUS purchase into three interest-free repayments is something that we’re
confident will be highly beneficial to all our customers.”
“We’re absolutely thrilled to be ASUS’ first Buy-Now-Pay-Later partner
in Asia to deliver a flexible and convenient BNPL service for their customers
in Singapore and beyond. As Hoolah expands across geographies, verticals, and
merchants, we are seeing a surge of younger consumers utilising Hoolah to
invest in quality products, and doing so responsibly. By allowing customers to
split their purchases into three interest-free repayments, Hoolah will be especially
beneficial for students or fresh graduates who might need to invest in a laptop
or digital device for school and their first jobs,” Stuart Thornton, CEO of Hoolah shares. “In this sense, we see a
great synergy between our brands and the value we can deliver to help ASUS tap
into this new demographic and their broader range of products and services.
We’re excited to embark on this journey together with ASUS, ultimately
unlocking growth, boosting conversion rates, and driving customer satisfaction
and loyalty in the region,” he adds.
References:
1 Data Search Consulting “Buy Now, Pay Later”
A Thriving Trend in APAC
2 ASUS
Looks to #WowTheWorld with New VivoBook Series
3 Deep
Dive: Examining the Factors Driving Debit Use Among Millennials and Gen Z
Consumers
About Hoolah
Launched
on 1 March 2018, Hoolah is Asia’s leading omnichannel Buy-Now-Pay-Later ecosystem
headquartered in Singapore. Creating mutual value for both consumers and
merchants through responsible affordability, Hoolah empowers consumers to buy
the things they need today and pay later via three interest-free monthly
repayments, while delivering on proven checkout conversion and loyalty for
merchants. Active in Singapore, Malaysia and Hong Kong with over 3,000 retail
store partners including Nike, OSIM, PUMA, and Samsung, Hoolah aims to connect
merchants with consumers wherever they are in Asia, promising a convenient,
seamless, and excellent shopping experience for all. Hoolah is backed by
investors including Allectus Capital, iGlobe Ventures, and Genting Ventures.
For more information, please visit www.hoolah.co.
About ASUS
ASUS is a multi-national
company known for the world’s best motherboards, PCs, monitors, graphics cards,
and routers, and is ranked by Laptop Mag as the best laptop brand in 2020.
Along with an expanding range of superior gaming, content-creation, and AIoT
solutions, ASUS leads the industry through cutting-edge design and innovations
made to create the most ubiquitous, intelligent, heartfelt, and joyful smart
life for everyone. With a global workforce that includes more than 5,000 R&D
professionals, ASUS is driven to become the world’s most admired innovative
leading technology enterprise. Inspired by the In Search of Incredible
brand spirit, ASUS won more than 11 awards every day in 2019 and ranks as one
of Forbes’ World’s Best Regarded Companies and Fortune’s World���s Most Admired
Companies.
IMAGE: ASUS