Frozen recyclable water bottles replace gel
packs to maintain the freshness of frozen & chilled Amazon Fresh products. Singapore
will be the first country in Asia where Amazon will deploy this packaging
Amazon (NASDAQ: AMZN) today announced that it will deliver
all frozen & chilled products ordered on Amazon Fresh with recyclable
frozen water bottles in Singapore. The island will be the first country in Asia
where Amazon will introduce this packaging innovation as it continues to
improve the overall customer packaging experience by minimising waste.
All orders which include frozen & chilled products such
as meat, seafood, ice-cream and more, will be accompanied by a frozen water
bottle instead of a gel pack used to maintain the freshness of these products.
The 100 per cent recyclable bottles contain packaged drinking water that can be
used to drink, cook, and water plants. After consuming the water, these bottles
can be dropped in blue recycle bins found conveniently across the country.
As demand for recycling options continue to grow, the
replacement of gel packs with 100 per cent curbside recyclable frozen water
bottles will be a more convenient solution for Amazon customers. At scale,
these small enablers will go a long way in contributing to Singapore’s
“We know that Singaporeans are increasingly
incorporating more sustainable measures in their day-to-day lives. The switch
to frozen water bottles underwent extensive testing and research to create the
right solution for Singapore’s hot & humid weather. They have proven to
provide the same cooling effectiveness as the original gel packs. On top of
that, frozen water bottles have also been tested extensively through the entire
last mile journey to ensure that the integrity of the packaging and freshness
of products are not compromised. As conscious corporate citizens, we are cognisant
of the need to continuously work on our processes to use more sustainable
packaging and this is a step in that direction. It has been humbling to create
a solution that enables customers to easily recycle a part of their Amazon
package” said Manuel Berbuer, General Manager—Operations, Amazon Singapore.
Playing a significant role in helping to reduce
the sources of human-induced climate change is an important commitment for
Amazon. In its 2020 sustainability report, Amazon revealed that it was the world’s largest corporate
purchaser of renewable energy, taking another step in its journey to power
global operations with 100 per cent renewable energy by 2025. As part of its
efforts to create more sustainable packaging, the company is working with
vendors and suppliers to enable ‘ship in its own container’ solutions and reduce
the volume of packaging used to deliver products.
Over 200 organisations have signed The Climate Pledge, a commitment
co-founded in 2019 by Amazon and Global Optimism for signatories to be net zero
carbon across their businesses by 2040—a decade ahead of the Paris Agreement’s
goal of 2050. The Climate Pledge
builds on Amazon’s long-term commitment to sustainability, through existing
programmes like Shipment Zero, its vision to make all Amazon shipments nett
zero carbon, with 50 per cent of all shipments net zero by 2030. More
Click here to download & use videos on this packaging innovation.
is guided by four principles: customer obsession rather than competitor focus,
passion for invention, commitment to operational
excellence, and long-term thinking. Amazon strives to be Earth’s Most
Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to
Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime,
Fulfillment by Amazon, AWS, Kindle, and The
Climate Pledge are some of the things pioneered by Amazon. For more
information, visit Amazon.sg.
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