Meeting Barometer drops as people struggle with virtual collaboration,
on the impending return to the office.
global leader in visualisation and collaboration solutions, has revealed the
results from its annual research on meeting trends and engagement. As the Meeting Barometer, Barco's meeting
quality index, takes a plunge from +17 in 2020 to -25 now, the report marks
five trends in work and meeting on the verge of returning to the office
post-COVID-19. Hybrid meetings create opportunities for business leaders to
change work culture, redesign the workplace and invest in usability and
technology fully in sync with employee needs.
Olivier Croly, Senior
Vice President for APAC, Barco says: “Meetings play a crucial role in the workplace of the
future. They will be key for business continuity in the transition into a new
hybrid reality. Connecting workers wherever they are and making hybrid
collaboration truly flow will lead to future success, higher engagement and
productivity. Business leaders can make a real impact on business outcomes by
starting from an employee-centric mindset.”
In our latest survey, we continued to monitor
the engagement and needs of employees in meetings. We discovered five trending topics that business
leaders can simply not ignore when preparing for a flexible, hybrid future:
- Office optimism returns.
Back to office scenarios are not only pushed by C-level management, they
are completely in line with what employees want. More than half (58 per
cent) of Asia Pacific (APAC) respondents are ready to return to the
office, while 75 per cent expect to be back in the office by the end of
June 2021. Employees want to work less from home than they did six months
- The Barco Meeting Barometer
takes a plunge as people struggle with an overload of virtual meetings.
An index of -25, compared to +17 in 2020 and +63 in 2019, clearly shows
that meetings deteriorate. 63 per cent feel remote collaboration does not
- The search for more
engagement drives us away from virtual. We look for more in-person
meetings and less virtual interactions. Fifty-two per cent of respondents
in APAC prefer to return to the office to host a meeting. The preference
for hybrid, in-person or virtual, meetings depends on the purpose and type
of a meeting, as well as on the number of meeting participants. High
engagement activities like decision-making, solution-solving, or
relationship-building require office-based meetings.
- The laptop is our interface
to the world. As the preference for people-centric tech becomes
clearer, the laptop remains the number one tool for 78 per cent of APAC
employees to host video calls from. Traditional in-room systems are no
longer preferred, in favour of BYOD and BYOM.
- The employee-centric
workplace arises. Hybrid meeting investments should be in sync with
employee expectations on how and where they want to work and collaborate. Forty-six
per cent of APAC respondents believe that the company has not prioritised
the investments they needed for better hybrid collaboration while 80 per cent
think that all meeting rooms need to be equipped with videoconferencing
The Time for Workplace Change is Now
The emerging hybrid
workplace isn’t just about simply going back to our old ways or about
drastically changing present-day, virtual habits. It will be a careful balance
between employee needs and business goals. For companies to daily bridge the
gap between in-office and remote workers and allow them to be truly productive
in meetings, both a change in work culture and technology investments like
usability, BYOM and video solutions, will be crucial.
In addition, the report
includes three main takeaways that
will enable decision-makers to anticipate and keep ahead of competition, as
they shape the hybrid workplace moving forward:
- Re-connecting with the organisation and with colleagues is crucial for employee
engagement and retention. Seventy per cent of employees in APAC think their
employer should start preparing for hybrid work now.
- One size does not fit all. Not all meetings are equal, not all employees have the same
needs or requirements for collaboration. There are many differences across
generations, gender, department, and seniority level. Companies need to develop
workplace strategies that allow for this kind of flexibility and empower
employees to work the way they want.
- Bring Your Own Meeting (BYOM) is the employee’s preferred choice for connecting to the world
and to co-workers. The laptop is the heart of the meeting room eco-system and
employees want to work with wireless & touchless meeting room tech that
allows BYOM. 82 per cent of APAC-based respondents believe that easy-to-use
technology can make for a better meeting.
“As the world begins
returning to the office, there’s no better time to start investing in an
employee-centric work model. This includes enabling Bring Your
(BYOM) in meeting rooms, implementing flexible work and installing easy-to-use,
worker-centric collaborative technology. Business will only
be able to stay
ahead of the curve with focus on usability and engagement in hybrid meeting
solutions,” concludes Croly.
The full findings can be
Barco designs technology to
enable bright outcomes around the world. Seeing beyond the image, we develop
visualisation and collaboration solutions to help you work together, share
insights, and wow audiences. Our focus is on three core markets: Enterprise
(from meeting, classroom, and control rooms to corporate spaces), Healthcare
(from the radiology department to the operating room), and Entertainment (from
movie theatres to live events and attractions). In 2020, we realised sales of
770 million euro. We have a global team of 3,300 employees, whose passion for
technology is captured in 430 granted patents.
About the study
The online survey by market
research and advisory company Savanta, was based on an international study of
750+ white collar workers from different industries, seniority levels and
company sizes. The sample consists of employees from seven countries: the UK,
US, Australia, India, Singapore, France, and Germany so as to give a global
overview of workplace trends.
For more information, visit
us on www.barco.com/clickshare, follow us on Twitter
(@BarcoClickShare), LinkedIn (BarcoClickShare), YouTube (BarcoTV), or like us
on Facebook (ClickShareBarco).
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