Global Organisations Launch the Data Literacy Project to Combat Data Illiteracy

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Home > Articles > Global Organisations Launch the Data Literacy Project to Combat Data Illiteracy

 Global Organisations Launch the Data Literacy Project to Combat Data Illiteracy

Qlik | General
October 19, 2018
​Global organisations including Qlik, Cognizant, Experian, and Pluralsight join forces to build a data-literate world for all. The project brings together extensive educational and professional training resources, interactive assessment tools, and access to a community of experts. Visit for more information.

GLOBAL industry leaders launched The Data Literacy Project on 10 October 2018 to meet the growing demand for a data-literate workforce. The community is dedicated to making society fluent in data, and places data literacy at the heart of individual and organisational success. 

As an essential skill in the Fourth Industrial Revolution, data literacy empowers everyone to ask questions of data and machines, build knowledge, make decisions, and communicate its meaning with others. Yet, experts estimate that fewer than one-third of us can confidently understand, analyse and argue with data.* 

The Data Literacy Project was conceived by data analytics leader Qlik, who launched the initiative with five founding partners: Cognizant, Experian, the Chartered Institute of Marketing, Pluralsight, and Data to the People. These organisations will drive the agenda, deliver educational resources and training and ensure the project achieves its mission.

“With the growing presence of automation, robotics, and artificial intelligence (AI), feeling comfortable and confident working with data is critical for individuals navigating the future of work,” says Mr Mike Capone, Qlik chief executive officer (CEO). “We have brought together this group of passionate leaders to ignite discussion, create better resources, and drive greater appreciation for data skills that are critical for the data revolution occurring around us.”

“There is also an important role for organisations to play in building a data literate world,” says Mr Capone. “Our new Data Literacy Index shows large companies have the potential to achieve US$500 million in higher enterprise value through a more data-literate culture and workforce, and yet only a third of enterprises provide employees with data literacy training, showing a significant adoption and enablement gap.” 

The Data Literacy Project is committed to: 
  • ​Inspiring major organisations globally to make data literacy an imperative;
  • Creating the most accessible and comprehensive global data literacy educational resource ecosystem; and 
  • Empowering educational institutions globally to place data literacy into the mainstream curriculum. 
The project will be working over the next six months to build a roadmap to deliver against these declarations, and invites private and public sector organisations, governments, and education institutions to join the mission. 

The new Data Literacy Project platform will act as the community hub, providing assessment tools, information, and learning resources for both individuals and organisations to help them improve their data literate skills, culture, and even society. 

The educational resources will be regularly updated to provide continued, tailored learning programmes for individuals. Organisations will also be invited to use the upcoming assessment tool to help them identify their data literacy maturity and see how enhanced data literacy can improve their corporate performance.
In addition, a Data Literacy Project advisory board has been formed to provide strategic guidance on how the Data Literacy Project can best achieve its goals, as well as give direction on how to shape educational content and assessment tools. All advisory board members will be announced in due course. 

For more information on how to get involved, visit:

Founding Partners’ comments: 
“Today’s world runs on data. We all leave footprints in the digital world, from the profiles we build of ourselves online, to the countless Internet searches we conduct each week, to the information we share via a myriad of apps downloaded on a multitude of devices. The proliferation of new technologies has meant that those footprints—the information and data generated through our digital actions—are seen, recorded, and analysed, not only by the service providers but often by their partners as well. Data is everywhere. In today’s data-driven marketplace, it is absolutely fundamental that businesses are data-literate. The quality, management, and understanding of data is crucial for both businesses and society. It allows businesses to develop better products and services, and it is also the key to building better relationships with their customers.” 
Mr Paul Malyon, Data Strategy Manager, Experian

“Technology is driving rapid change in the way the world collects and analyses data. As a result, data literacy is becoming increasingly important to every role within an organisation. It decentralises and enables faster, smarter decisions at every level in the company, which is key to staying ahead of the competition.” 
Mr Chad Utley, Chief Content Officer, Pluralsight 

“We are pleased to be a founding member of the Data Literacy Project. Organisations must put the customer at the heart of everything they do, and the marketing profession is in a key position to drive and support this, with greater insight into consumer behaviour than ever before. The greater level of data literacy within an organisation, the greater the ability to interpret, utilise, strategise, and use data from across the business, driving revenues.” 
Ms Gemma Butler, Marketing Director, CIM 

Data to the People: 
“The community of people contributing to the Data Literacy Project are the leading voices in this space—all driven by a shared desire to build and nurture lifelong data literacy across the globe. Our collective work is aimed at exactly that—improving global data literacy—and the resources we have made available through the Data Literacy Project cover all aspects of an individual's, or an organisation's, journey towards data literacy—from measurement and benchmarking through to activities and training courses that will bolster the level of data literacy across all groups. It really is a 'one-stop-shop' for everything an individual, community, or organisation needs to make headway in this area.” 
Ms Jane Crofts, Data to the People

Qlik’s vision is a data-literate world, one where everyone can use data to solve their most challenging problems. Only Qlik’s end-to-end data management and analytics platform brings together all of an organisation’s data from any source, enabling people at any skill level to use their curiosity to uncover new insights. Companies use Qlik to see more deeply into customer behaviour, reinvent business processes, discover new revenue streams, and balance risk and reward. Qlik does business in more than 100 countries and serves over 48,000 customers worldwide.

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