Instilling National Pride in a Dying Trade: Acknowledging Unsung Heroes of Singapore’s Logistics Industry with #SGHaulier Movement for National Day
August 2, 2018
As Singapore sleeps soundly at night, over 90,000 workers in our multi-billion-dollar logistics industry begin their night shift. Container haulage drivers, known as hauliers, work frantically behind the scenes up to 12 hours a day, seven days a week just to keep the wheels of our economy turning smoothly. Without these unsung heroes, retail merchandise, food supplies, and urgent parcels will go undelivered—local businesses will come to a complete standstill without the work of these passionate hauliers.
“LOGISTICS is a key enabler of industry. It is an essential service, not unlike basic infrastructure. Without it, the economy comes to a halt.” says Mr Choi Shing Kwok, former Permanent Secretary, Ministry of Transport. Yet, how many times has a container truck driven past without us giving a thought about the men and women behind the wheel and the importance of the cargo they are carrying? The haulage community never rests, constantly driving Singapore’s S$300 billion economy—unnoticed.
This National Day, it is time to acknowledge the importance of the haulage community, as well as for the drivers to display their national pride on their vehicles. Over 2,000 primemovers out of a total of 3,000 primemovers in Singapore are currently displaying these national flag decals as part of the #SGHaulier movement, championed by PSA-incubated logistics tech start-up Haulio. In line with the National Day tagline, We Are Singapore, this #SGHaulier movement aims to unite hauliers and drivers as indispensable players in Singapore’s economic success.
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