Love, Bonito Collaborates with MILO® and Kind Citizen to Uplift the Community This Festive Season

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Home > Articles > Love, Bonito Collaborates with MILO® and Kind Citizen to Uplift the Community This Festive Season

 Love, Bonito Collaborates with MILO® and Kind Citizen to Uplift the Community This Festive Season

December 20, 2021
The two initiatives include a book donation drive aimed at supporting women from low-income families and purchasing of E-gift cards for various underprivileged communities.

Book Donation Corner in Love, Bonito Ion Orchard

To celebrate the season of giving, Love, Bonito has announced two new partnerships aimed at giving back to communities and individuals in need across Singapore.


In collaboration with MILO®, Love, Bonito is donating 100 care packages to beneficiaries from Daughter of Tomorrow, a charity that supports women from low-income families with employment opportunities.


Furthermore, Love, Bonito also partnered Kind Citizen, a social impact marketplace, as one of the many merchants catering to a range of beneficiaries.


“We strongly believe in giving back, and through LBCreate, we are committed to connecting women with opportunities that enable growth and education. Love, Bonito is on a mission to empower the women we serve and this year, we are thrilled to join forces with our partners on initiatives that prompt our wider networks to find the joy in giving. No effort is too small when it comes to uplifting communities during the holiday season, and we want to create more avenues for our #LBCommunity to spread the Christmas cheer,” said Dione Song, CEO of Love, Bonito.


Love, Bonito x MILO®

Curated to fuel love and energy for the upcoming school year, the care packages will include a Love, Bonito gift card, all-time favourite MILO® goodies, and pre-loved books donated by the #LBCommunity.


Book donations will be available at select Love, Bonito stores (ION Orchard, 313@Somerset, JEM) between 29 November to 19 December. LBCommunity+ members who donate can also look forward to receiving a complimentary MILO Iced Energy 500ml, while stocks last.


Interested individuals can bring their pre-loved books in mint condition and drop them in the donation boxes in stores. Love, Bonito will be responsible for curating and allocating all the books donated into the 100 care packages.


What’s in the Care Package?

$20 Love, Bonito Gift Card

1 pack of MILO® 900g powder

1 pack MILO® Gao Siew Dai sachets

1 pack of 6 x 200ml MILO® ready-to-drink

Donated books will be customised for each family profile


Kind Citizen x Love, Bonito

A first-of-its-kind social impact marketplace, Kind Citizen allows anyone to pay it forward with gifts in an easy, practical and transparent manner. From now until the end of the year, individuals can purchase $20 Love, Bonito E-gift cards here to pay it forward. This will then be contributed to various social beneficiaries.


Kind Citizen works with. Individuals can also opt to leave a personalised note and will also be notified via E-mail when the beneficiary receives their cards.


About Love, Bonito

Designing for the key moments and milestones of a woman’s life, Love, Bonito’s comprehensive assortment features stylish and comfortable pieces for the modern Asian woman at home, work, and play. Love, Bonito is the largest vertically integrated, omni-channel women’s fashion brand in the region today. We remain committed to relationship building and nurturance, imbuing soul into innovation with thoughtful design and dedicated community outreach.


For more information, please visit

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