New Research Uncovers US$500 Million Enterprise Value Opportunity with Data Literacy

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Home > Articles > New Research Uncovers US$500 Million Enterprise Value Opportunity with Data Literacy

 New Research Uncovers US$500 Million Enterprise Value Opportunity with Data Literacy

Qlik | General
October 19, 2018
​The Data Literacy Index, commissioned by Qlik and produced by Wharton School academics and IHS Markit, reveals a correlation between company performance and workforce data literacy. The Index revealed that organisations with a strong corporate data literacy score exhibit up to five per cent higher enterprise value. While the majority of business decision-makers recognise the importance of a data-literate workforce, less than 20 per cent are encouraging their employees to become more confident with data. 

ACCORDING to a major academic study commissioned by Qlik on behalf of the newly launched Data Literacy Project, large enterprises that have higher corporate data literacy experience US$320-$534 million in higher enterprise value (the total market value of the business). 

Corporate data literacy (CDL) is both the ability of a company workforce to read, analyse, and utilise data for decisions, as well as communicate and use that data knowledge in decision-making throughout the organisation. That is, beyond having a data-literate workforce, organisations must ensure these skills are used for decision-making throughout the business to compete in the fourth industrial revolution. 

Despite a clear correlation between enterprise value and data literacy, there is a gap between how companies perceive the importance and relevance of data, and how they are actively increasing workforce data literacy. While 92 per cent of business decision-makers believe it is important for employees to be data-literate, just 17 per cent report that their business significantly encourages employees to become more confident with data. 

CDL Can Improve Financial Performance 
The Data Literacy Index is a rigorous model that scores companies based on the extent to which firms have the necessary data and the capabilities to use data for decision-making. When correlated to measures of corporate performance, organisations that rank in the top third of the Data Literacy Index have three to five per cent higher enterprise value. In addition, improved data literacy appears to have a positive correlation with other measures of corporate performance including gross margin, return-on-assets, return-on-equity, and return-on-sales.

“This is the first time that data literacy has been measured on a company level, which includes not only the data skills of company employees, but also the use of data for making decisions throughout the company,” says Professor Lorin Hitt of Wharton School of the University of Pennsylvania. “This is important because our research suggests that this broader concept of CDL represents a mutually reinforcing set of business practices that are associated with higher financial performance.”
To inform the Data Literacy Index, 604 global enterprise business decision-makers in 10 geographies were surveyed on their companies’ use of data and approach to data literacy. The research study was defined by Wharton academics and conducted by PSB Research. Other key findings include: 

Businesses Not Ready to Pay for Widespread Data Expertise 
The majority of business decision-makers feel it is vital for employees to be data-literate, but just 24 per cent of the global workforce reports being fully confident in their ability to read, work with, analyse and communicate with data. * 

Further aggravating this skills gap, while two-thirds of companies (63 per cent) are planning on hiring more data-literate employees, the onus is on the individual. Business leaders have been unwilling to commit resources to improve the data literacy of their workforce, with only 34 per cent of firms currently providing data literacy training, and only 36 per cent willing to pay higher salaries to employees who are data-literate.

Data Skills Are Not Leading to More Data-driven Decision-making 
Nearly all business leaders acknowledge that data is important to their industry (93 per cent) and in how their company currently makes decisions (98 per cent). Shockingly, just eight per cent of firms have made major changes in the way the data is used over the past five years. 

In fact, data-driven decision-making has the lowest score of the three dimensions of CDL measured. Even companies that have data-literate employees across every business unit are likely not to be turning data into useable information as effectively as possible. 

European Companies Show the Highest Data Maturity 
Europe holds the highest data literacy score of any region, with the United Kingdom (UK), Germany, and France among the most mature nations for corporate data literacy. Slightly lower, the United States (US) and Asia-Pacific (APAC) regions were not statistically different from one another, although Singapore is the most data-literate nation globally.

While US business decision-makers have made the most changes to the way their companies use data, with 47 per cent saying that at least “quite a few” changes have been made compared to 40 per cent in Asia and 36 per cent in Europe, they are doing less to equip employees to deal with data. The US exhibits the lowest levels of data literacy training (30 per cent) and only 16 per cent report that their companies “significantly encourage” employees to become more comfortable with data. 

Mixed Results in APAC 
APAC recorded the highest increase in the importance of data in the last five years—moving faster than the US and Europe, the Middle East, and Africa (EMEA). Despite that, only one in 10 (10 per cent) of companies have made changes in the way they use data and only 20 per cent are willing to pay higher salaries to employees who are data-literate—revealing a severe disconnect between the state of affairs and how enterprises are dealing with it.

Singapore emerged as the most data-literate nation globally, with the highest CDL score of 84.1 compared to 81.3 in the UK and 72.6 in the US. Within APAC, India had a score of 76.2; Australia had a score of 72.4; while Japan had a score of 54.9. The banking and finance industry led the way in terms of achieving the highest average CDL score in APAC. 

Industries with Higher Data Literacy 
There are far greater differences in CDL between industries than between regions. The healthcare, retail, and real estate industries underperformed on data literacy (with respective data literacy scores of 67.1, 69.2, and 70.7), while the administrative, technical services, and finance industries performed more consistently (81.1, 80.2, and 77.4 respectively). 

Commenting on the findings, Mr Jordan Morrow, Global Head of Data Literacy at Qlik says: “With the greater presence of automation, robotics, and artificial intelligence, the fourth industrial revolution is looming. Data will be its universal language and those companies that master it will reap the rewards.” 

“Yet, while companies pay strong lip service to the relevance and importance of data literacy to their business, their willingness to commit resources for data-literate employees and evoke change to allow for data-driven decision-making is lacking.” 

“Within just five years, the winners of the data revolution will be clear. The Data Literacy Index is not merely an eye-opener. It is a call to arms for business leaders to defend their market share.”

The CDL Index was created by Qlik on behalf of the Data Literacy Project, a new global community dedicated to igniting richer discussion and developing the tools we need to shape a confident and successful data literate society. Founding partners include Cognizant, Qlik, Pluralsight, Experian, the Chartered Institute of Marketing, and Data to the People. 

For more information on how businesses can start their own data literacy revolution, join the Data Literacy Project at

Business Decision-maker Survey 
The survey was conducted by PSB Research in the period of 27 June through 18 July 2018. Business decision-makers were selected from global publicly-traded companies, with at least 500 employees and which represented a wide range of industries including banking and financial services, manufacturing, retail, transportation, healthcare, energy, construction, utilities, and communications. The total number of interviews conducted was 604: 200 in US and Europe, and 204 in Asia.
CDL Scores 
The measure of CDL was established by IHS Markit and a Professor from the Wharton School. It lies on a continuum based on (1) the data skills of the employees (human capital) (2) data-driven decision-making and (3) data skill dispersion (how widespread is the use of data throughout the organisation). A survey was designed to measure the three dimensions of CDL. For each question, a scale was developed from the categorical responses and the z-score computed to standardise responses across all indicators in order to aggregate them. The overall CDL score is computed as the sum of the three pillar scores. For the global sample, the distribution of CDL scores range from a low of 0 to a high of 100. 

Measures of Firm Performance 
The corporate value can be interpreted as the percentage difference in enterprise value of the organisation for a one standard deviation difference in the CDL score, holding fixed all other assets of the firm. The analysis of performance was completed using public financial data for the surveyed companies. The result is statistically significant at conventional levels, and consistent with estimates from the performance regressions using other performance variables. 

Qlik’s vision is a data-literate world, one where everyone can use data to solve their most challenging problems. Only Qlik’s end-to-end data management and analytics platform brings together all of an organisation’s data from any source, enabling people at any skill level to use their curiosity to uncover new insights. Companies use Qlik to see more deeply into customer behaviour, reinvent business processes, discover new revenue streams, and balance risk and reward. Qlik does business in more than 100 countries and serves over 48,000 customers worldwide.​

Copyright © 2018 Singapore Institute of Management

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