Qualtrics Expands on Largest Benchmark Library for Experience Management with Addition of Industry-leading XM Benchmarks and Custom Market Research

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Home > Articles > Qualtrics Expands on Largest Benchmark Library for Experience Management with Addition of Industry-leading XM Benchmarks and Custom Market Research

 Qualtrics Expands on Largest Benchmark Library for Experience Management with Addition of Industry-leading XM Benchmarks and Custom Market Research

Qualtrics | General
April 8, 2019
​Customers can easily access customer and employee experience benchmarks from NPS Prism, a new benchmarking venture from Bain & Company, IBM Kenexa WorldNorms, Walker, and the XM Institute.

CUSTOMERS using Qualtrics CustomerXM™ and EmployeeXM™ now have access to XM Benchmarks and custom market research from the world's leading providers, including NPS Prism, a new benchmarking venture from Bain & Company, IBM Kenexa WorldNorms, Walker, and the XM Institute. Customers can view them directly within the Qualtrics XM Platform™ to benchmark their customer experience and employee experience programmes in real-time and gain insights from other industries and geographies in order to deliver breakthrough experiences across their organisations.

IMAGE: QUALTRICS
 "XM Benchmarks enable customers to identify performance gaps, opportunities, and best practices across industries and geographies—all within the Qualtrics XM Platform," says Mr John Torrey, Chief Ecosystem Officer, Qualtrics. "In the past, customers had to rely solely on internal systems to benchmark their customer or employee experience programmes. Customers now have external and internal resources to build, refine, and execute their experience management programmes on Qualtrics."

Qualtrics customers can leverage the library of XM Benchmarks available within the Qualtrics XM Marketplace as either a one-time comparison or to track their ongoing performance against a selection of peer organisations. In addition to XM Benchmarks, Qualtrics is expanding its consultative services through Qualtrics Research Services to help organisations design and deliver customised research to meet their business needs.

"For the first time, organisations can see how the critical components of their customer experience measure up with the competition. Bain's NPS Prism identifies the most critical, impactful customer episodes, and provides robust data about a company's competitive performance on each of them," says Mr Jason Barro, Partner, Bain & Company. "We're excited to offer the NPS Prism benchmarks directly to customers on the Qualtrics XM Platform to deliver the powerful, actionable insights that are required to compete in today's experience-driven economy."

To learn more about Qualtrics, please visit www.qualtrics.com.


Qualtrics is a privately held experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States. Qualtrics is a subscription software for collecting and analysing data for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations, and Web site feedback.


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