Talkwalker Accelerates Brands to Actionable Consumer Intelligence
General
November 18, 2021
ArticleContent
Talkwalker announces two
new products to reinforce its
Consumer Intelligence Acceleration Platform™ and help deliver
customer-centricity across enterprises.
Talkwalker,
the #1 consumer intelligence company, announced today the launch of two new
products. These will strengthen its Consumer Intelligence Acceleration
Platform™ alongside the growth of its social listening capabilities. These new
products will deliver brands actionable consumer intelligence to drive business
impact.
Talkwalker’s
platform, powered by Blue Silk™ technology, now includes three industry-leading
products:
- Market Intelligence: Provides consumer trends
analysis and real-time industry datasets, with an app per category, to
fast-track innovation. Covering a variety of industries including consumer
goods, entertainment, health & wellness;
- Customer Intelligence: Creates a unique
single customer view by combining customer and consumer data, social, ratings,
and reviews. Providing brands with real-time actionable insights, that they
can profit from immediately; and
- Social Intelligence: An expansion of its deep social listening
capabilities at scale, to help companies protect, measure, and promote their
brands.
“The future of
consumer intelligence is upon us,” said Tod Nielsen, Talkwalker CEO. “Our new
products and platform expand our deep listening capabilities into new areas,
arming brands with insights that they can benefit from immediately. Only
Talkwalker can help them get closer to their customers than ever before, and
enable them to shape products, campaigns, and services to meet the market’s
ever-growing demands.”
New
Professional Services—Talkwalker Activate
Talkwalker
also introduced its professional services Talkwalker Activate team, which
offers a broad range of customer services, including training, onboarding and
insights, to help clients accelerate their time to value with Talkwalker
technologies, from investment to real-world results.
This
is a culmination of Talkwalker’s most recent efforts to consolidate its
position in the marketplace. In July, Talkwalker was declared a Leader in The Forrester New
Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021. It’s
also built on its offerings by acquiring Social Content Ratings last year, and more
recently, Reviewbox,
to provide brands with more consumer and direct customer insights.
Twitter
Official Partner
Talkwalker
was also announced as a Twitter Official Partner, recognised as a vetted,
best-in-class solution to help brands innovate and scale their business. Only
13 companies from across the world have received this partner accreditation,
with Talkwalker now positioned to further help brands to tap into the world’s
public conversation on Twitter and turn insight into action.
The
new offerings were announced live at Talkwalker’s Dare to Accelerate, a customer event in Paris that brought together
industry leaders to inspire the next generation of consumer intelligence. At
the event, Talkwalker demonstrated how the platform can be used across all
aspects of the business for social listening, market research, customer
intelligence, and product development.
“It
most certainly doesn’t stop here though,” Nielsen continued. “We will continue
to listen forward and ensure our technologies and solutions are fit for
purpose. This will enable brands to profit from actionable consumer
intelligence to drive business impact.”
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