Qualtrics’ Return to Work & Back to Business Study reveals what it would take for Singaporeans to feel confident about re-entering public life.
Qualtrics, the leader in customer experience and creator of the experience management category, today announced findings from its Return to Work & Back to Business Study, which found the majority of workers across age groups, spanning Boomers to Gen Z, in Singapore are uncomfortable going back to the workplace at present. The survey asked 511 Singaporeans how confident they felt about returning to the workplace or visiting public establishments right now—and what it would take for them to feel comfortable doing so.
While 66 per cent of workers expect to return to the workplace by July, nearly half say a treatment (50 per cent) or vaccine (45 per cent) must be approved for them to feel comfortable returning to the workplace. Furthermore, 62 per cent want to wait for local government approval before returning to work. This tops the list of external conditions that residents of Southeast Asia want to see before they return.
“With Circuit Breaker measures starting to lift, we are beginning to see businesses and workplaces reopen and return to normal. But as this occurs employers and businesses need to remember the pace with which they are re-opening might not match their employees’ or customers’ readiness to return,” says Mr Mao Gen Foo, Head of Southeast Asia.
“Employee and customer expectations have accelerated at an unprecedented rate in recent months, with more than half of Singaporeans feeling uncomfortable about returning. Organisations and governments need to understand how employee and customer behaviours and attitudes have changed so that they can take actions helping them feel confident during this next phase of the ‘new normal’. It is crucial that businesses are able to unlock insights around employee and customer confidence at each stage of the transition to drive necessary business actions—and this is where tools like the Qualtrics Return to Work Pulse will have a distinct advantage in this uncertain and rapidly changing period,” added Mr Foo.
Returning to Work—Key Findings
The survey found that before they feel ready to return to work, employees want their employers to put the following safety practices in place:
- 69 per cent of workers want all employees to be required to wear masks;
- 68 per cent want hand sanitizer and cleaning supplies available throughout the office;
- 56 per cent want social distancing enforced;
- 53 per cent want temperature checks required; and
- 52 per cent want employees who voluntarily travel for work or personal reasons to be required to self-quarantine at home for 14 days after.
Once they return to work, employees said they would feel more comfortable if the following measures are taken by their employer to protect themselves and their co-workers:
- 95 per cent of people said it was important to them that employees be required to wear masks;
- 93 per cent of people said it was important to them that they are allowed to work remotely at any point if they feel unsafe;
- 93 per cent of people said it was important to them to limit the number of people in an in-person work meeting;
- 92 per cent of people said it was important to them that social distancing was implemented in the workplace; and
- 90 per cent of people said it was important to them that everyone has their temperature checked each day before entering the building.
Getting Back to Business—Key Findings
Despite restrictions starting to ease, people still do not feel confident interacting with each other and almost half (45 per cent) think we will never “get back to normal”.
Over half (58 per cent) or respondents admit they still feel uncomfortable going to the gym. In addition, almost two-thirds (64 per cent) of respondents say they would feel uncomfortable playing a team sport and 58 per cent would not be comfortable attending a religious service.
Live concert and sporting events: Right now, most people are uncomfortable with attending a live sporting event (7 per cent) and live concert (72 per cent). Nearly one in four people (25 per cent) who regularly attend sporting events said they are unlikely to attend in the foreseeable future, even once spectating is allowed. Furthermore, 39 per cent of people said they would not be comfortable going to a live sporting event until at least January 2021. Meanwhile, 43 per cent of people said they would not be comfortable going to a live concert until at least January 2021.
Restaurants and shopping: 53 per cent of people still feel uncomfortable going to a restaurant, while 34 per cent feel the same about shopping retail in-person. When these businesses reopen, there is no guarantee that people will come back.
Even after public health officials say it’s safe, and a treatment or vaccine for the virus is readily available, there are a number of measures people want to see in place before they feel comfortable dining at a restaurant:
- 13 per cent want tables separated at a safe distance;
- 12 per cent want social distancing established;
- 12 per cent want servers and staff to wear gloves and masks; and
- 11 per cent want their temperatures checked before going into the restaurant.
Flights and public transit: When it comes to public transport, 40 per cent of people feel uncomfortable using it right now, and 69 per cent would feel uncomfortable flying on an airplane.
“Results reveal most consumers do not yet feel comfortable to return. It means as measures lift and businesses continue to reopen in the coming weeks and months, it’s essential they can understand how customers feel. Identifying the measures customers want to see implemented allows businesses to take action in the areas that matter most. Capturing feedback from frontline staff and digital channels will equip organisations with the data they need to cultivate consumer trust and confidence, and ultimately move forward,” added Mr Foo.
Since the beginning of March 2020, Qualtrics has launched more than 13 free solutions to help organisations uncover the insights they need to move forward. The latest additions include four new solutions enabling businesses to determine the right way to transition employees back to the workplace and ensure customer confidence as they reopen businesses. They are immediately available at qualtrics.com/back-to-business-employee and qualtrics.com/back-to-business-customer.
The free Qualtrics solutions have supported more than 31,000 projects across more than 8,500 organisations.
The study was conducted on Qualtrics CoreXM™, an industry-leading platform where organisations can manage and take action on experience data (X-data)—the thoughts, emotions, and intents of stakeholders.
Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organisations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about.
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